SFMOMA
fall 2023
motion graphic
This project is a motion graphics piece for the Yayoi Kusama: Infinite Love exhibition at the San Francisco Museum of Modern Art (SFMOMA). The goal is to create an engaging and immersive visual experience that captures the essence of Kusama’s work.
fall 2023
motion graphic
This project is a motion graphics piece for the Yayoi Kusama: Infinite Love exhibition at the San Francisco Museum of Modern Art (SFMOMA). The goal is to create an engaging and immersive visual experience that captures the essence of Kusama’s work.
AIER EYE HOSPITAL ︎︎︎
summer 2023
advertising, branding
The Aier Eye Hospital, Shenzhen Shenbei branch, was officially opened for business at August 16th, 2023. During my time there, I worked closely with the marketing team, exploring innovated paths to redefine the hospital, makes it different from the rest of its "brothers and sisters".
summer 2023
advertising, branding
The Aier Eye Hospital, Shenzhen Shenbei branch, was officially opened for business at August 16th, 2023. During my time there, I worked closely with the marketing team, exploring innovated paths to redefine the hospital, makes it different from the rest of its "brothers and sisters".
SHENGCOMM
2022 - 2023
packaging, editorial
Shengcomm specializes in R&D and sales of communication equipment and components, and offers technical services and consulting.
This project focuses on redesigning the product brochure for client presentations and creating packaging for their new products aimed at distinguishing them from competitors, ensuring they catch attention at first glance.
2022 - 2023
packaging, editorial
Shengcomm specializes in R&D and sales of communication equipment and components, and offers technical services and consulting.
This project focuses on redesigning the product brochure for client presentations and creating packaging for their new products aimed at distinguishing them from competitors, ensuring they catch attention at first glance.
FUJIFILM INSTAX RETAIL PACKAGING ︎︎︎
spring 2023
packaging, retail
The goal of this project is to redefine the structure and materials of instant camera packaging. The vacuum-formed design allows customers to clearly see the instant camera's shape and size, and even experience the grip. The new packaging utilizes more sustainable materials, primarily paper and paste, making it fully recyclable.
spring 2023
packaging, retail
The goal of this project is to redefine the structure and materials of instant camera packaging. The vacuum-formed design allows customers to clearly see the instant camera's shape and size, and even experience the grip. The new packaging utilizes more sustainable materials, primarily paper and paste, making it fully recyclable.
BUMP INTO COFFEE ︎︎︎
spring 2023
design strategy
This project aims to assist students and young adults in finding friends and integrating into new environments and cultures, such as New York City.
spring 2023
design strategy
This project aims to assist students and young adults in finding friends and integrating into new environments and cultures, such as New York City.
TIDE DETERGENT ︎︎︎
fall 2022
pacakging
An ergonomic detergent package designed to reduce wrist strain during holding and pouring.
fall 2022
pacakging
An ergonomic detergent package designed to reduce wrist strain during holding and pouring.
CUBO ︎︎︎
fall 2022
packaging, branding
CUBO is created to help users of all ages to practice their abilities in spelling as well as transform pieces into an image by using modular pieces and the grid board.
fall 2022
packaging, branding
CUBO is created to help users of all ages to practice their abilities in spelling as well as transform pieces into an image by using modular pieces and the grid board.
VITA SANA
spring 2022
packaging, branding
Each pack of vitamins in this project contains a six-month supply of pills. The packaging features a convenient tracker on the side, allowing users to monitor their daily intake and keep track of dates, ensuring they stay on schedule with their vitamin regimen.
spring 2022
packaging, branding
Each pack of vitamins in this project contains a six-month supply of pills. The packaging features a convenient tracker on the side, allowing users to monitor their daily intake and keep track of dates, ensuring they stay on schedule with their vitamin regimen.
FANTASTICA
fall 2021
packaging, branding
Each pasta sauce originates from a different region in Italy. Maps on the cap display their respective locations.
fall 2021
packaging, branding
Each pasta sauce originates from a different region in Italy. Maps on the cap display their respective locations.
THE SOUND OF TEA
︎︎︎
fall 2021
packaging, branding
The Sound of Tea offers a unique experience with their mystery boxes of Chinese green tea. Each blind box contains a surprise selection of premium tea, ensuring customers discover and enjoy high-quality tea wherever they are, at any time.
fall 2021
packaging, branding
The Sound of Tea offers a unique experience with their mystery boxes of Chinese green tea. Each blind box contains a surprise selection of premium tea, ensuring customers discover and enjoy high-quality tea wherever they are, at any time.
THE ORAL HISTORY OF THE YULIN SMALL SHOP
spring 2021
editorial design
“In Yulin, diverse businesses enliven the community, connecting residents like a circulatory system. Our group captured their stories in this booklet through joyful conversations with shop owners, revealing their dedication and love for the community. We documented eight businesses, some with decades-old roots, others bringing new flavors or starting fresh ventures. Accompanied by photographs, we hope this booklet offers readers a vivid glimpse into the lives and landscapes of Yulin, serving as a starting point to explore this vibrant community.”
writer: Fan Ming, Yu Bei Bei
photographer: Liu Yu Tong
spring 2021
editorial design
“In Yulin, diverse businesses enliven the community, connecting residents like a circulatory system. Our group captured their stories in this booklet through joyful conversations with shop owners, revealing their dedication and love for the community. We documented eight businesses, some with decades-old roots, others bringing new flavors or starting fresh ventures. Accompanied by photographs, we hope this booklet offers readers a vivid glimpse into the lives and landscapes of Yulin, serving as a starting point to explore this vibrant community.”
writer: Fan Ming, Yu Bei Bei
photographer: Liu Yu Tong
SPRKLING WATER
spring 2021
branding, retail
spring 2021
branding, retail
FONT SPECIMENS: ADOBE CASLON, GILL SANS, TRAJAN
fall 2020
poster design
fall 2020
poster design
JOURNEY UNDER THE MIDNIGHT SUN
fall 2020
book cover design
"Journey Under the Midnight Sun" is a gripping mystery novel by Japanese author Keigo Higashino. The story delves into the intertwined lives of two families over several decades, exploring themes of fate, love, betrayal, and the consequences of past actions.
fall 2020
book cover design
"Journey Under the Midnight Sun" is a gripping mystery novel by Japanese author Keigo Higashino. The story delves into the intertwined lives of two families over several decades, exploring themes of fate, love, betrayal, and the consequences of past actions.
POSTERS FOR CLASSICAL MUSIC SOIRÉE
fall 2020
poster design
fall 2020
poster design
A SET OF POSTER FOR SVA
fall 2020
poster design
fall 2020
poster design
LEO TOLSTOY SERIES
fall 2020
book cover design
fall 2020
book cover design
WOODSTOCK POSTER
fall 2020
poster design
A poster inspired by the psychedelic culture of the 1960s.
fall 2020
poster design
A poster inspired by the psychedelic culture of the 1960s.
TYPEPRESS
fall 2019
typeface design
fall 2019
typeface design
