AIER EYE HOSPITAL, SHENZHEN NORTH
The Aier Eye Hospital, Shenzhen North branch, officially opened for business on August 16th, 2023. During my time there, I worked closely with the marketing team, exploring innovative paths to redefine the hospital and distinguish it from its "brother and sister" branches. We aimed to stand out. I was responsible for designing various materials, including publications, digital posts, and advertisements.
Our target audience was primarily students and their parents, especially mothers, who are often key decision-makers in family health. Our primary objective was to engage with our audience in a friendly and entertaining manner.
Our target audience was primarily students and their parents, especially mothers, who are often key decision-makers in family health. Our primary objective was to engage with our audience in a friendly and entertaining manner.
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GRAND OPENING INVITATION
GRAND OPENING INVITATION
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ILLUSTRATED CHARACTERS FOR MATERIALS
ILLUSTRATED CHARACTERS FOR MATERIALS
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BRANDED PAPER BAG AND TOTE BAG
BRANDED PAPER BAG AND TOTE BAG
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EXTERIOR SCREEN
MORE ON SCREEN
The visual acuity test chart is prominently displayed at the busy crossroads, providing instant eye assessment for passersby.
“Can't see clearly? Come to Aier Eye Hospital, Shenzhen North.”
The visual acuity test chart is prominently displayed at the busy crossroads, providing instant eye assessment for passersby.
“Can't see clearly? Come to Aier Eye Hospital, Shenzhen North.”
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WECHAT
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WeChat has profoundly influenced daily life in China through its roles in social communication, mobile payments, e-commerce, business marketing, and as a comprehensive digital ecosystem integrating various services.
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WeChat has profoundly influenced daily life in China through its roles in social communication, mobile payments, e-commerce, business marketing, and as a comprehensive digital ecosystem integrating various services.
The grand opening announcement on Aier Eye Hospital’s WeChat Official Account included my responsibility for the final section, promoting discounts and events scheduled from August 8th to September 10th.
The entire announcement post is available here︎︎︎
The entire announcement post is available here︎︎︎
These images will be used by customer service representatives when they need to take screenshots and repost them. It ensures a consistent and professional appearance in all shared visuals.
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MERCHANDISE GIVE-AWAY
Aier Eye Hospital, Shenzhen North, began operating in the summer of 2023. Recognizing the necessity of fans during
hot weather, distributing them can serve both a practical purpose and act as an effective promotional tool for us.
Snellen chart for children that can be hanged in their room.
Cap with illustration.
Branded illustration sticker sheets.
