︎JIANGYUE HE

Packaging, Graphic, and Brand Designer based in New York City.


My Archive ︎︎︎
My Resume ︎︎︎


Contact me via email ︎︎︎
Connect me at Linkedin ︎︎︎

︎JIANGYUE HE

Graphic Designer and Packaging Designer based in New York City.


Connect me at Linkedin ︎︎︎


My Archives ︎︎︎
My Resume ︎︎︎


Contact me via email ︎︎︎


ABOUT THE PROJECT

A folded, corrugated e-commerce box will be used for shipping and offers an unique narrative.
MYSTERY BOX

Mystery Box refers to the type of packaging that keeps the collectible toy as a mystery until it is opened. Mystery boxes typically come in series that shows a collection; some figurines are rarer to find than others, these are referred to as "secret", "hidden" or "chase" figures.

Customers will ramdomly get an object or a set of objects from a collection of theme. They only know what they got until they open it.




Customers enjoyed the excitement and the surprise of not knowing what they are receiving. Customers enjoyed the excitement and the surprise of not knowing what they are receiving.


︎︎︎


Focusing on the unboxing experience, the storytelling.
︎
For people who love to collect and own a mass collections
︎︎︎
Adding display and organize function.


DISPLAY + STACKABLE
As someone who has collections of popmart, I found it very difficult to organize and display them. Customers generally need to either handmade display stands or pay extra money for the display. 


In this project, I tried to pay attention on how can I make displaying as one of the key feature while also having the surprise characteristic of the mystery box. 



*using shipment label as adhesive, reduce the waste of additional glue for closure. 

*“pull out the drawers, what do you get?”


*the character info card can be used as the background for displaying. It also provides storage for the accessories. 



ROUGH PHYSICAL PROTOTYPE USING CORRUGATED PAPER