︎JIANGYUE HE

Packaging, Graphic, and Brand Designer based in New York City.

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︎JIANGYUE HE

Graphic Designer and Packaging Designer based in New York City.

Connect me at Linkedin ︎︎︎

My Archives ︎︎︎
My Resume ︎︎︎

Contact me via email ︎︎︎


THE APPLICATION

(Product images source from internet, UX/UI designed by Jiangyue)
As an online shopping software, it is essential to enhance the customer experience. Therefore, the initial goal of this project was to simplify the usage process, reduce the number of messages and optimize the information hierarchy. In addition, we want to add the special features of the physical store to our online shopping app, including the virtual fitting and style board sharing feature.


THE GOALS ︎︎︎
  • To extend clothing's lifespan by recycling and reselling clothing.
  • To reduce the "trial and error" cost for teenagers with low budget.
  • To make the process of discovering style more easily (customer service, better user experience of app and website, return service, etc.) To reduce the impulse purchase by simplified the user interface.