︎JIANGYUE HE

Packaging, Graphic, and Brand Designer based in New York City.

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︎JIANGYUE HE

Graphic Designer and Packaging Designer based in New York City.

Connect me at Linkedin ︎︎︎

My Archives ︎︎︎
My Resume ︎︎︎

Contact me via email ︎︎︎
SHEIN - THE EVENT



THE EVENT

(Images source from internet / AI generated by Midjourney, graphics designed by Jiangyue)
This is a charity event will be hosted in communities, aiming to promote sustainability and give unwanted items a second life by donating them to people in need. This activity allows people to share and communicate, providing an opportunity for neighbors to come together and make a difference in the environment.

This event will be happening in the neighborhood park, making it easily accessiable for people in the community to share and communicate. This is a great opportunity for them to come together.

INDEX ︎︎︎
  1. Upcycling Workshop
  2. Clothing Drive
  3. Community Swap Party
  4. Insight Forum

01. UPCYCLING WORKSHOP

Every textile process produces some kind of waste which becomes pollution. In this workshop, we will recreate things made from our unwanted items/fabrics with the helps of professional artists, designers, and skilled volunteers. Your finished piece can become a multipurpose mat, a furniture or wall décor, a new clothing, bag, blanket or your own artwork.

02. CLOTHING DRIVE

A designated drop-off points for community members to donate their used clothing and unwanted items. Encourage participants to bring any items including clothing, accessories, electronics and more.

03. COMMUNITY SWAP PARTY

Create a designated area where community members can swap items with each other. This promotes a sense of community while reducing the need for new production.



04. INSIGHT FORUM

Giving people opportunity to:Learning how can we make difference by donating clothingLearning how to be more sustainable in lifeLearn about the recipients, who will be receiving the donation


WAYS TO ENCOURAGE PARTICIPATION ︎︎︎
  • Clear purpose and goal of the event, how they contributes to sustainability and helps those in need.
  • Using emotionally impactful visuals and narratives which connect with people's values and aspirations,and success stories + positive outcomes from previous events to create compelling narrative.
  • Use social media as promotion media.
  • Provide incentives such as discounts, gift cards, raffle for sustainable prizes.
  • Personalized Invitation to encourage people's participation.
  • Easy participation and access, clear details of events, simple registration process are needed.

INVITATION AND PROMOTION

︎︎︎ INVITATION

An invitation card with contents:
  • Time and location.
  • Brief event description.
  • Handwritten invitation statement for a touch of lightheartedness.
  • Description of the four features.
︎︎︎ PROMOTION

  • Posters that will be hang around the community.
  • One poster for each of the activity which provide detail description on what the activity is about.
  • To encourage participation, there will be opportunity for participants to win discount, gift card, and enter into a raffle for sustainable prizes.