︎JIANGYUE HE

Packaging, Graphic, and Brand Designer based in New York City.

My Archive ︎︎︎
My Resume ︎︎︎

Contact me via email ︎︎︎
Connect me at Linkedin ︎︎︎
︎JIANGYUE HE

Graphic Designer and Packaging Designer based in New York City.

Connect me at Linkedin ︎︎︎

My Archives ︎︎︎
My Resume ︎︎︎

Contact me via email ︎︎︎

ZAFIRO
ZAFIRO, made from blue agave, is for discerning individuals aged 21-30 who crave high-quality tequila with a twist of vibrance, boldness, psychedelia, and romance.
Immerse yourself in an aesthetic that radiates happiness and a playful tipsy vibe. With ZAFIRO, every pour is a celebration of life's extraordinary moments.


(1)
BRANDING

zafiro - Spanish word for sapphire, a deep, brilliant blue that often associated with the gemstone sapphire.
(2)
THE BOTTLE
⚪️
REPOSADO
pricing: mostly range between $60-$100
material: glass and silver metal
🔵
BLANCO
pricing: mostly range between $20-$60
material: glass and blue metal
🟠
ANEJO
pricing: mostly over $100
material: glass and brass


*Heat sensitive label for Blanco




(3)
INFLUENCER KIT
BLANCO TEQUILA
  • blind embossing texture.
  • tear open construction.
  • glow in the dark affect.
  • custom engraved stopper.
We hope to create surprise moment during the unboxing experience.







REPOSADO TEQUILA
  • silver foil patterns to increase the luxuriousness.
  • thermoforming tray with layers.
  • custom engraved stopper.





ANEJO TEQUILA
  • gold foil logo.
  • customized name on box.
  • dark on dark uv printed patterns to enhance the luxuriousness.
  • cut open sleeve for easier pulling of the tray.






(4)
PROMOTION AND WEBSITE


* lenticular printing