︎JIANGYUE HE

Packaging, Graphic, and Brand Designer based in New York City.

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︎JIANGYUE HE

Graphic Designer and Packaging Designer based in New York City.

Connect me at Linkedin ︎︎︎

My Archives ︎︎︎
My Resume ︎︎︎

Contact me via email ︎︎︎


FLOWER KNOWS
X
BLVCK
This project is a collaboration between Flower Knows, a cosmetic brand renowned for its Rococo-style packaging, and BLVCK, a lifestyle/apparel brand celebrated for its sleek all-black aesthetic. Our objective is to showcase the distinctive identities of both brands through packaging and graphic design. By doing so, we aim to broaden the appeal of both brands and reach new target audiences.



A Chinese cosmetic brand that is well known for their packaging design, founded by a cosplayer couple/influencer.
Blvck Paris is a lifestyle apparel & accessories brand, supported by millions of highly engaged social media followers and customers worldwide.

ALL BLVCK EVERYTHING

Swan Ballet Six-Color
Eyeshadow Palette

Swan Ballet Embossed Blush
Swan Ballet Liquid Eyeshadow




(1)
SECONDARY PACKAGING













 



(2)
RETAIL SPACE
(Generated by MidJourney AI tool)


(3)
PROMOTION